Pitchcraft Agency — We Fix Bad Websites.

The Services page at riversmoorelaw.com features a “Kentucky Probate Cost Estimator” — an interactive widget where visitors can enter estate asset values and receive an estimated probate timeline and cost range. The tool is positioned as a content differentiator. Attempting to use it produces:

A white rectangle. No inputs. No output. No interface. Nothing.

A JavaScript error fires in the browser console —Uncaught TypeError: Cannot read properties of null— tracing to a DOM element the script expects but that was removed during a Divi Builder update. The tool that was designed to set this firm apart in Louisville's probate market is completely non-functional. Silently. Invisibly. Daily.

The Firm

Rivers & Moore Law has been serving Louisville clients since 2006 across estate planning, probate, Medicaid and elder law, business formation, and real estate. With 112 Google reviews at 4.5 stars, the practice has established a substantial market presence over two decades in Louisville.

The probate calculator was smart content strategy: give a grieving family a concrete answer to their most pressing question — what will this cost and how long will it take — before they call. That kind of tool builds trust and demonstrates expertise simultaneously. When it renders as a blank box, it accomplishes neither.

What We Found

A JavaScript error that silently broke the firm's most distinctive content piece, a Divi Builder update that nobody caught, and a broken tool that is quietly disqualifying prospects every time they try to use it.

The Probate Calculator Renders as a Blank White Box

A Divi Builder plugin update removed a DOM element that the calculator's JavaScript expected to find. Without that element, the script throws a TypeError and the entire widget fails to render. No inputs appear. No output is possible. The widget container — a white rectangle — is the only visible result.

There is no error message for the visitor. Nothing says “tool unavailable” or “please call for an estimate.” The tool simply doesn't exist, wrapped in a section that says it should.

Probate Clients Are Actively Seeking Cost Estimates

A Louisville family just named as executor of an estate — often with no prior probate experience — is searching for “Kentucky probate cost” and “how long does probate take in Kentucky.” The probate calculator is a direct answer to those searches. Visitors who arrive specifically to use this tool leave with nothing — not an answer, not a lead magnet, not even a prompt to call.

112 Reviews Are Driving Traffic to a Broken Services Page

The firm's strong Google rating and 112 reviews generate meaningful organic traffic. Those visitors arrive at a Services page that prominently features a broken tool. A prospect who tries the calculator and encounters a blank box has a specific experience: this firm built something and doesn't maintain it. That impression carries into every subsequent judgment.

What We'd Build

A Louisville estate planning and probate website where the tools work, the services are clearly explained, and 20 years of Louisville probate experience is positioned as the firm's primary competitive advantage.

A Probate Calculator That Actually Calculates

A working, lightweight Kentucky probate cost estimator — built without dependency on a builder plugin, hosted on the firm's domain, and tested. Asset value input, county selection, estimated court fees, timeline range, and a “call to confirm your estimate” CTA that routes to the consultation form. A tool that delivers what it promises.

“Louisville Estate Planning and Probate Since 2006”

Two decades in Louisville probate — 112 reviews, 4.5 stars — is a competitive moat. A hero section that leads with that tenure, the specific services, and a plain-language description of who the firm serves positions Rivers & Moore against firms that have been practicing for five years.

Services Explained for People Who Don't Know the Terms

Most estate planning clients — and virtually all first-time probate clients — don't know the difference between a revocable trust, a testamentary trust, and an irrevocable trust. Service pages written in plain language, with decision guides (“when do you need a trust vs. a will?”), convert research-mode visitors into consultation requests.

Spec Redesign Deliverables

✓Working Kentucky Probate Cost Estimator — no JavaScript errors, no blank boxes, no excuses
✓“Louisville Estate Planning and Probate Since 2006” hero — 20 years as the lead credential
✓Plain-language service pages for wills, trusts, probate, Medicaid planning, and business succession
✓112-review social proof integration — real testimonials from real Louisville clients
✓Consultation CTA with practice-area intake — captures what the prospect needs before the first call

The Opportunity

Rivers & Moore Law has 20 years in Louisville estate planning and probate, 112 reviews, and a probate calculator that was built specifically to capture the clients who are comparison-shopping online. The calculator is the firm's strongest content piece — or would be, if it worked.

A broken tool on a services page is not neutral. It damages the impression the firm worked to create. Every visitor who tries to use the estimator and finds a blank box is a prospect who walks away with the opposite of confidence.

The fix is achievable. The opportunity — a functioning calculator on a well-optimized page — turns a liability into a genuine competitive advantage for one of Louisville's most experienced probate practices.

Rivers & Moore Law

The Evidence