Case Study
Robbins Plastic Surgery
Nashville, TN
The Pinterest Icon in the Sitewide Footer Links to pinterest.com/pantoja2328 — Someone's Personal Account, on Every Page. The Twitter Link Sends Every Visitor to a Login Wall.
Every page on the Robbins Plastic Surgery website — every procedure page, every gallery page, the homepage — carries a sitewide footer. That footer has social media icons. The Pinterest icon links to:
pinterest.com/pantoja2328That is not the practice's Pinterest. There is no practice Pinterest. That account appears to be a personal account with no connection to Robbins Plastic Surgery. A staff member's personal Pinterest was embedded in the site footer at some point — and left there, on every page, for every visitor, for years. The Twitter/X icon links to the practice's Twitter profile, but Twitter now requires login to view any profile. Every visitor who clicks gets a login wall instead of practice content. Two broken social links, on every page, for a Nashville “Best of” award winner.
The Practice
Robbins Plastic Surgery is a Nashville “Best of Nashville” award winner with a full-service cosmetic surgery practice. The practice operates a dedicated medspa and skin store alongside the surgical services — a broader offering than most single-surgeon practices. Dr. Robbins has built a recognizable Nashville brand in cosmetic surgery.
The practice has done the hard work of building a reputation and winning Nashville recognition. The website undermines it with a footer that links to a stranger's personal Pinterest account on every page a visitor opens.
What We Found
Two broken social links embedded in the sitewide footer — visible on every page, impossible to miss.
Pinterest Footer Links to a Personal Account
The Pinterest icon in the footer of every page routes to pinterest.com/pantoja2328. This is not a practice account. It has no surgery content. It appears to be a personal account belonging to a former staff member, embedded in the site footer when the site was built and never updated.
The effect is disorienting for any patient who clicks: they land on a personal Pinterest feed with no connection to the practice they were researching. For a practice competing on trust and reputation, routing visitors to a stranger's personal account — on every single page — is a meaningful credibility hit.
Twitter Link Sends Visitors to a Login Wall
The Twitter/X link points to the practice's actual Twitter profile. But in 2023, Twitter began requiring login to view any profile. Every visitor who clicks the Twitter icon hits an authentication wall — they cannot see any content without creating a Twitter account first.
This is true of virtually every practice that maintains a Twitter link in their footer. The platform changed the rules, and most practice websites never updated the link. But it is still a broken social media experience on every page — a patient who clicks expecting to see practice content instead gets a login prompt.
Both Problems Are Sitewide — Every Page, Every Visitor
These are footer links, which means they are present on every URL in the site. A patient browsing the rhinoplasty page sees the broken footer. A patient reading the about page sees the broken footer. A patient comparing providers and landing on Robbins sees the broken footer before they read a single word about the practice. The error is at the scale of the entire site.
What We'd Build
A site where the social footer actually works — and where the practice's “Best of Nashville” recognition is front and center rather than buried.
Social Links That Go Where They Say
A footer with verified, working social links — linked to actual practice accounts, not personal ones. Instagram, where cosmetic surgery practices do real work. Facebook, where local Nashville patients are active. Only platforms the practice actively maintains — no dead links, no login walls.
“Best of Nashville” as a Homepage Lead
A Nashville award is a meaningful local trust signal. A patient comparing cosmetic surgery practices who sees “Best of Nashville” recognition on the homepage is more likely to call. This credential exists — it just isn't being used to its full effect.
Medspa and Skin Store — Properly Merchandised
A dedicated medspa and product store is a differentiator in the Nashville cosmetic market. Patients interested in non-surgical treatments or skincare need to find it easily — with clear service menus, product offerings, and a path to book.
Spec Redesign Deliverables
- ✓Verified sitewide footer — no personal accounts, no login-walled links
- ✓“Best of Nashville” recognition featured on homepage hero
- ✓Surgical procedure pages with before/after gallery
- ✓Medspa and skin store section — service menu and booking CTA
- ✓Consultation request form prominent on every page
The Opportunity
Robbins Plastic Surgery has won Nashville recognition and built a practice with a broader service offering than most competitors. The broken footer is a fixable embarrassment — not a reflection of the quality of the practice. But it is the first thing a new patient sees on every page they open.
The bigger opportunity is building a site that capitalizes on what the practice has already earned: a Nashville award, a medspa offering, and years of patient outcomes in a gallery-worthy specialty. A site that converts the Nashville patient who is comparison-shopping rather than sending them to a stranger's Pinterest.
We've built the spec redesign. The practice can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Robbins Plastic Surgery — no broken social links, Nashville award recognition front and center, and a site that converts the patient who is already researching. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.