Pitchcraft Agency — We Fix Bad Websites.

The Contact Us page on roseninsuranceky.com features an embedded Google Maps widget. The pin is dropped on the old Brownsboro Road office — the location Rosen Insurance vacated in late 2023 when they relocated to Hurstbourne Parkway. The footer shows the correct new address. The Contact page map contradicts it. Anyone who uses that map to find the office arrives at a building the agency left two years ago.

The Business

Rosen Insurance Group has been an independent Louisville agency since 1981. 214 Google reviews. 4.5 stars. Auto, home, life, and commercial lines across multiple carriers — the kind of independent agency that wins on relationships and choice rather than price alone. Forty-five years of Louisville clients who were referred by neighbors and stayed for decades.

Insurance is a trust industry. Clients hand over their social security numbers, their home values, their vehicle histories. The baseline expectation is that the agency keeps its own information accurate. A Contact page that sends visitors to the wrong building is a small mistake with outsized consequences for a business whose value proposition is reliability.

What We Found

A location mismatch that compounds across every touchpoint where a prospect tries to find the office.

The Contact Page Maps to the Old Office

The embedded Google Maps widget on the Contact page still pins the former Brownsboro Road location. The agency relocated in late 2023. The map was never updated. Anyone who follows the map — a new prospect researching whether to call, a client visiting for the first time — arrives at a closed location.

This is particularly damaging for prospects who find the agency through Google Search or Google Maps independently. If Google's own listing has been updated to the new address but the website contact page hasn't, the inconsistency triggers a trust question that shouldn't exist: which address is actually right?

The Footer and the Contact Page Contradict Each Other

The footer on every page correctly shows the Hurstbourne Parkway address. The Contact page map pins Brownsboro Road. Both are visible to a visitor doing any due diligence before calling. The contradiction creates a question where there should be clarity — and in an industry where clarity about who you're dealing with is a prerequisite for trust, that question costs clients before the first conversation.

45 Years of Earned Trust, Undermined by a Two-Year-Old Error

A 2021 filing anomaly or a 2019 rate comparison are things clients can explain away. An incorrect location on the agency's own contact page isn't — it reads as carelessness, even when it isn't. For an agency built on 45 years of careful service to Louisville families, a wrong map is an unfair representation of who they actually are.

What We'd Build

A site that earns the trust a 45-year independent agency has spent four decades building — starting with a contact page that actually works.

A Contact Page That's Actually Correct

One address. The current Hurstbourne Parkway office. A correctly pinned map. Click-to-call phone number and a working contact form — consistent across every page, every device, every touchpoint.

45 Years as the Opening Statement

The homepage should open with what Rosen Insurance actually is: an independent Louisville agency operating since 1981, with carrier relationships that give clients real choice. “Protecting Louisville Families Since 1981” earns attention before a visitor ever reads the coverage options.

214 Reviews Working as a Trust Engine

A live Google reviews feed on the homepage, placed where it does the most work: near the quote request form, above the fold on mobile. 214 reviews at 4.5 stars represents real client satisfaction — it should be the first thing a prospect sees, not something buried on a separate page.

Quote Request That Converts

A fast, mobile-optimized quote request form that sets expectations: which carriers they work with, approximate response time, and what information a client needs to get started. Independent agencies win on service — the site should make that service promise immediately.

Spec Redesign Deliverables

✓Contact page corrected — Hurstbourne Parkway address, accurate Google Maps pin
✓“Protecting Louisville Families Since 1981” above-the-fold hero
✓214 Google reviews embedded as homepage trust signal near quote CTA
✓Carrier partner logos — independent choice messaging front and center
✓Mobile-first quote request form with click-to-call and response time commitment

The Opportunity

Louisville's insurance market is large and competitive. Independent agencies compete against captives, direct writers, and online comparison tools. The advantages a 45-year independent agency has — carrier relationships, personalized service, community knowledge — need to be visible and credible before a prospect ever calls.

Right now, the first thing a prospect who does due diligence finds is a contact page that points to the wrong building. That's the kind of oversight that makes people wonder what else hasn't been updated. In a trust industry, that wonder costs clients.

A site that opens with 45 years of service, correct contact information, and 214 client reviews sets the right expectation from the first scroll. That's the baseline a Louisville institution like Rosen deserves.

Rosen Insurance Group