Case Study
Sagez Vision Care
Henderson, KY
The Hero Image — the First Thing Every Patient Sees on the Site — Is Still Labeled “Hometown Vision Care.” That's the Old Practice Name, Left Over After a Rebrand.
Sagez Vision Care rebranded. The practice has a new name, a new identity, and a fresh start in Henderson. The website has not caught up. The hero image — the large, prominent visual that sits at the top of the homepage, the first thing every single visitor sees — still carries the old practice name: “Hometown Vision Care.” A patient who looked up Sagez Vision Care online and clicked through to the site immediately sees a different name staring back at them.
The homepage hero image on the Sagez Vision Care website is still labeled “Hometown Vision Care” — the previous practice name, unupdated after the rebrand. It is the first thing patients see.
A rebrand is an investment — in a new name, a new direction, a new first impression. When the first impression the website makes is the old name, the rebrand hasn't landed. Patients referred by word of mouth, patients who find the practice on Google, patients who are coming for the first time — they all land on a homepage that says something different than what they were looking for.
The Practice
Sagez Vision Care is an eye care practice in Henderson, Kentucky — a community market where a new brand needs to establish itself from scratch. Rebranding is hard work. The name change, the logo, the positioning — these are real decisions that cost real resources. The goal is to build a new identity that patients remember and recognize.
Henderson is a smaller market where local reputation is everything. A new brand can build quickly if the presentation is consistent. The current website is inconsistent in the most visible possible way: the homepage still says the old name.
What We Found
A post-rebrand website where the most prominent visual still carries the pre-rebrand identity — creating immediate confusion for every patient who visits.
Old Name on the Hero Image — Above the Fold
The hero image at the top of the Sagez Vision Care homepage still displays “Hometown Vision Care.” This is above the fold — visible without scrolling, on every device. It is the loudest visual element on the page. And it is announcing the wrong name.
A patient who searched for “Sagez Vision Care” and arrived at this page has one immediate question: did I land on the right website? Some will scroll down to confirm. Some will hit the back button and try again. A few will wonder if the practice is even real. None of these are the first impression a new brand wants to make.
Rebrand Investment That Hasn't Fully Landed
The rebrand from Hometown Vision Care to Sagez Vision Care was a deliberate choice. But if the digital presence doesn't reflect the new name, the rebrand is only half-executed. The website is the primary patient-facing asset. It needs to match.
Word-of-mouth referrals who hear “Sagez Vision Care” and look it up online land on a homepage that still says the old name. That is a credibility gap right at the moment of introduction — exactly when a new brand can least afford it.
First Impressions in a New-Brand Context
Established practices have some credibility buffer — patients have heard of them, they have reviews, they have history. A new brand has none of that. Every element of the first visit to the website is load-bearing. The hero image carrying the wrong name is not a minor inconsistency — it is the first sentence of the introduction, and it's wrong.
What We'd Build
A website where the Sagez Vision Care brand is present, consistent, and compelling — from the first pixel to the last.
Hero That Introduces the Right Practice
A homepage hero section with the Sagez Vision Care name, brand, and positioning front and center. The first thing patients see should be the thing that makes them want to stay.
Brand-Consistent Design Throughout
A site where every page, every element, and every visual carries the Sagez Vision Care identity — not fragments of Hometown Vision Care mixed with new content. The rebrand, fully executed.
Henderson Positioning Built for a New Audience
For a new brand in a community market, the website is how patients first learn who you are. A focused, specific value proposition for Henderson patients — why Sagez Vision Care, why now.
Spec Redesign Deliverables
- ✓Responsive homepage — Sagez Vision Care brand throughout, no legacy name
- ✓Hero section that introduces the correct practice immediately
- ✓Services overview: eye exams, glasses, contacts, specialty care
- ✓Doctor and practice bios under the new brand identity
- ✓Appointment CTA — prominent, consistent with new brand
The Opportunity
A rebrand is an opportunity. New name, new energy, new reason for patients in Henderson to pay attention. The website is where that opportunity either lands or doesn't. Right now, it's not landing — the hero still says Hometown Vision Care, and the new brand is losing the introduction it was built to make.
The fix is not complicated. But it requires a site that can be updated — one that reflects the new brand cleanly and completely, where the rebrand has actually been executed.
We've built the spec redesign. Sagez Vision Care can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Sagez Vision Care — a homepage that introduces the right practice, a consistent brand throughout, and a site that makes the rebrand actually land. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.