Case Study
Scheen & Smith, P.S.C.
Louisville, KY
The homepage calendar widget is still showing “OFFICE CLOSED” entries from 2020 — six-year-old holiday closures displayed to every current visitor. The copyright footer reads “© 2018.” Your homepage is announcing closures from before the pandemic.
Dr. Stephen Z. Smith is a board-certified dermatologist and dermatopathologist practicing in Louisville's St. Matthews neighborhood. His practice has been at 3950 Kresge Way for years. And every patient who visits his website today sees a calendar on the homepage telling them the office will be closed for 4th of July — in 2020.
The homepage calendar widget prominently shows “Thursday July 2nd — OFFICE CLOSED,” “Friday July 3rd — OFFICE CLOSED - 4th of July Holiday,” and “Monday Sept 7th — OFFICE CLOSED - Labor Day Holiday” — all from 2020, confirmed by day-of-week alignment (July 2 fell on a Thursday in 2020). The site copyright footer reads “Copyright © 2018.”
A patient checking the office calendar today sees holiday closures from six years ago — closures that occurred during the COVID-19 pandemic year. The “currently open/closed” widget has been announcing stale 2020 schedule data to every visitor since at least 2020. And the footer copyright places the site's last update even earlier: 2018.
The Practice
Scheen & Smith, P.S.C. is a solo dermatology practice operated by Dr. Stephen Z. Smith MD — a board-certified dermatologist and dermatopathologist located in Louisville's St. Matthews area. The practice performs both clinical dermatology and dermatopathology (laboratory analysis of skin tissue samples), making Dr. Smith a dual-credentialed specialist.
Dermatopathology is a subspecialty requiring additional training and certification beyond standard dermatology. It is a meaningful differentiator in the Louisville market. None of that professional distinction is helped by a homepage that announces 2020 holiday closures and displays an eight-year-old copyright year.
What We Found
A GoDaddy Websites + Marketing site that has not been maintained since at least 2018 — with a broken calendar widget broadcasting stale 2020 schedule data on the homepage.
2020 Holiday Closures Still Live on the Homepage Calendar
The homepage features a calendar or schedule widget — the kind used to show upcoming office closures or special hours. It is displaying entries from July and September 2020: “Thursday July 2nd — OFFICE CLOSED,” “Friday July 3rd — OFFICE CLOSED - 4th of July Holiday,” and “Monday Sept 7th — OFFICE CLOSED - Labor Day Holiday.”
These dates are confirmed as 2020 by day-of-week: July 2 fell on a Thursday in 2020. In 2025, July 2 was a Wednesday. In 2026, it is a Thursday again — but the pattern of all three closures matching 2020's calendar makes the vintage unambiguous. A patient in 2026 checking the office schedule sees a widget frozen in the pandemic year.
Copyright Footer Reads “© 2018”
The site footer carries a copyright notice dated 2018. In a year when patients are already looking at a 2020 holiday calendar on the homepage, the 2018 copyright in the footer reinforces the impression of a site that hasn't been touched in nearly a decade.
Copyright dates are a small detail — but patients notice them. A medical practice with an eight-year-old copyright date signals a practice that is not paying attention to its digital presence, which can translate to questions about whether the practice is still active, still accepting patients, still current in its methods.
Dermatopathology Credentials — Buried or Absent
Dr. Smith's dual certification in dermatology and dermatopathology is a genuine clinical distinction. A practice that offers in-house dermatopathology can deliver faster results on biopsies and has a physician who understands skin disease at both the clinical and microscopic level. None of that advantage is visible above the fold on a site dominated by a 2020 holiday calendar.
What We'd Build
A current, professional dermatology site that reflects Dr. Smith's dual specialization and doesn't greet patients with six-year-old holiday closures.
No Stale Calendar Widget — Current Office Information
Current office hours, current contact information, and an appointment request form in place of a broken calendar widget that broadcasts past closures. A homepage that tells patients what they need to know in 2026 — not what was relevant in 2020.
Dermatopathology — Prominently Featured
Dr. Smith's board certification in both dermatology and dermatopathology is a rare credential. Patients who need biopsies, complex diagnoses, or pathology review can access that expertise in one practice. That story should lead the homepage — not be hidden behind a frozen widget from 2020.
Current Copyright and Maintained Presence
A properly dated site that signals an active, engaged practice — not one that appears to have last been updated when Donald Trump was still in his first term. Small details, large impression.
Spec Redesign Deliverables
- ✓Homepage without a 2020 calendar widget — current hours and info only
- ✓Physician bio: Dr. Smith's dual board certification in dermatology and dermatopathology
- ✓Services section: clinical dermatology, dermatopathology, skin cancer
- ✓Appointment request form — working CTA on every page
- ✓Current copyright year and footer with accurate practice information
The Opportunity
Louisville patients searching for a dermatologist — especially one who can handle complex diagnoses, biopsies, or who wants a physician with subspecialty training — are exactly the kind of patients Dr. Smith is positioned to serve. His dual credentials are a clinical advantage.
Right now, every patient who visits the site is greeted with a 2020 holiday calendar and an eight-year-old copyright date. The site's silent signal is that the practice has gone dark — which is the wrong message for a physician who is actively seeing patients and has the credentials to attract a premium Louisville dermatology clientele.
We've built the spec redesign. Scheen & Smith, P.S.C. can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Scheen & Smith, P.S.C. — no 2020 calendars, a homepage that leads with Dr. Smith's dermatopathology credentials, and a site that says “active practice” instead of “last updated before COVID.” Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.