Pitchcraft Agency — We Fix Bad Websites.

Shannon Aleksandr's Salon & Spa is a full-service hair and beauty salon in Evansville, Indiana. The salon launched its website on Webflow — and the testimonials section was never updated from the demo template. Right now, any potential client who visits the homepage reads fabricated reviews praising “the best Holi digital agency” attributed to invented names like “Ryan Baser - Lovely Customer” and “Caitlyn Morhes - Lovely Customer.” The awards section is equally unfinished, listing placeholder boilerplate with names like “Amanda Nunes” and “Tyrone Dipeso.”

The Shannon Aleksandr's homepage reads: “We cannot understand how we lived without the services of your company. It's the perfect solution for creating a cool portfolio! The best Holi digital agency!” — credited to “Ryan Baser - Lovely Customer.” That is a Webflow template placeholder. It is live on the public homepage today.

Evansville is a mid-size market with real competition among salons. Clients searching for a new salon will compare two or three websites before booking. A testimonials section advertising a digital agency — with an invented reviewer praising a portfolio tool — does not inspire confidence in a hair appointment.

The Business

Shannon Aleksandr's Salon & Spa offers hair services, skincare, and spa treatments in Evansville. The salon has built a real local following — they invested in a Webflow website, which is a higher-tier platform than most local salons use. The technical foundation is solid. The content was just never finished.

The awards section compounds the problem: it lists placeholder presenter names and boilerplate copy about “transforming ideas into remarkable digital products” — language that belongs to the Webflow agency that built the demo, not a beauty salon in Indiana.

What We Found

Template placeholder copy live on a public homepage — affecting the sections that exist specifically to build trust with new clients.

Demo Testimonials — Never Replaced

The Webflow template shipped with sample testimonials to demonstrate the layout. Those sample reviews — crediting “Holi digital agency” with invented names like “Ryan Baser - Lovely Customer” and “Sarah Pratt - Lovely Customer” — are still live on the homepage. The copy reads exactly as it appeared in the original demo.

A prospective client reading these reviews isn't going to know what “Holi digital agency” means. What they do know is that the testimonials look wrong — and that detail undermines everything else on the page.

Placeholder Awards Section

The awards section lists presenter names and boilerplate about turning “ideas into remarkable digital products” — the kind of copy a Webflow agency might win an award for, but entirely irrelevant to a beauty salon. The section was designed to showcase professional recognition; instead it showcases an unfinished website.

Trust Signals Working Against the Business

Testimonials and awards sections exist for one reason: to convince a hesitant potential client to book. When those sections contain placeholder content, they do the opposite — they signal that nobody is paying attention to the website, and by extension, perhaps nobody is paying close attention to the client experience either.

What We'd Build

A cleaned-up, fully realized version of what the Webflow site was supposed to be — with real testimonials from real clients, properly finished sections, and messaging that reflects an Evansville salon rather than a template demo for a digital agency.

Real Testimonials — Formatted to Convert

Replace every demo testimonial with verified client reviews from Google, Yelp, or direct collection — formatted to highlight the most compelling specifics (stylist name, service, transformation). No more fake names. No more digital agency praise.

Salon-Specific Awards and Recognition

Replace the placeholder awards section with actual credentials — continuing education, brand certifications (Redken, Wella, Aveda, etc.), years in business, or local recognition. If there aren't formal awards, the section gets replaced with something that actually builds trust: team experience, training, and brand affiliations.

A Homepage That Sells the Salon Experience

Full content audit across every section — hero, services, about, gallery, and contact — replacing any remaining placeholder copy with messaging built for Evansville clients searching for a premium salon experience.

Spec Redesign Deliverables

✓All placeholder testimonials replaced with real, attributed client reviews
✓Awards section rebuilt with actual salon credentials and brand affiliations
✓Full copy audit — no remaining demo text anywhere on the site
✓Services menu structured for easy browsing and booking
✓Online booking CTA above the fold — one tap from any page
✓Evansville local SEO — meta, titles, and schema built for “hair salon Evansville” searches

The Opportunity

Shannon Aleksandr's already made the right call choosing Webflow — it's a better platform than most Evansville salons are on. The visual structure is solid. The investment in a proper website was made. What's missing is the 10% of work that actually finishes the job: replacing the template copy with content that reflects the real salon.

Right now, that 10% gap is costing real bookings. Every potential client who reads “The best Holi digital agency” and doesn't bounce is booking in spite of the website, not because of it.

We've built the spec redesign. Shannon Aleksandr's can see exactly what a finished version of their site looks like — with the placeholder copy gone and testimonials that actually work — before committing to anything.

Want to see the spec redesign?

We built a full redesign for Shannon Aleksandr's Salon & Spa — with the placeholder testimonials replaced, the awards section finished, and a homepage that actually sells the salon. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.

Book a 30-Minute Call

Shannon Aleksandr's Salon & Spa