Case Study · Landscaping · Newburgh, IN
Every Section on Your Homepage Appears Three Times. And “Hardscape Design” Takes Customers to Your Mowing Page.
Snow's Landscape & Nursery — Newburgh, IN · snowslandscape.com
Three homepage sections appear verbatim three times each — a “Built by Viv” template that was never cleaned up. The “Hardscape Design” nav link routes to /mowing/. Qualified leads are landing on the wrong page entirely.
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The Evidence
The homepage repeats three complete sections — 'Professional Lawn & Landscape Care,' 'Award-Winning Landscape Design,' and 'Complete Garden Center & Nursery' — each appearing three times verbatim. The 'Hardscape Design' nav link routes to /mowing/ instead of any hardscape page.
Snow's Landscape & Nursery offers three distinct service lines — lawn care, hardscape design, and a full garden center and nursery. The site was built on a “Built by Viv” template that was configured but never finished. The result: every homepage section appears three times, and the “Hardscape Design” navigation link routes to the mowing page. Any customer who comes specifically looking for hardscape work — retaining walls, patios, pavers — gets sent somewhere else entirely.
The Business
Snow's Landscape & Nursery at snowslandscape.com serves the Newburgh, Indiana market with a full-service offering: residential and commercial lawn care, hardscape design and installation, and a nursery with garden center products. That's a strong, differentiated offering. The website doesn't reflect it — it reflects a template that was dropped half-finished.
Every section of the homepage is repeated three times. The “Hardscape Design” nav link goes to the mowing page. The “Built by Viv” attribution is still in the footer. These aren't cosmetic issues — they're signals to every visitor that the site was never properly completed.
What We Found
The Homepage Has Triple Duplicate Content
Three major homepage sections — “Professional Lawn & Landscape Care,” “Award-Winning Landscape Design,” and “Complete Garden Center & Nursery” — each appear verbatim three times on the same page. The same copy, same headers, same everything. This is a direct artifact of the “Built by Viv” template being configured but never cleaned up. A visitor scrolling the homepage encounters every section three consecutive times before reaching the footer.
“Hardscape Design” in the Nav Routes to /mowing/
A customer researching retaining walls, patio installations, or paver work clicks “Hardscape Design” in the navigation — and lands on the mowing services page. That's a qualified, high-value lead being sent somewhere irrelevant. Hardscape projects are typically larger-ticket jobs; each one that bounces due to a broken nav link is a meaningful lost opportunity.
Template Fingerprints Are Everywhere
The “Built by Viv” attribution is still present in the footer. The tripling of content is a direct artifact of the template structure never being properly collapsed into a single set of sections. These aren't subtle issues — they're immediately visible to any visitor paying attention, and they communicate that the site was never finished.
What We'd Fix
A clean, properly structured site that reflects the full depth of Snow's service offering.
Eliminate All Duplicate Content
One version of each section, properly structured — no tripled copy, no redundant headers, no template artifacts still rendering on the live site. The homepage tells the Snow's story once, clearly and intentionally.
Fix the Hardscape Nav Link
Route “Hardscape Design” to an actual hardscape page — with project photos, materials, service descriptions, and a quote CTA — so qualified leads land where they intended to go. Hardscape customers are looking for something specific; the site should give it to them.
Clean the Template Fingerprints
Remove the “Built by Viv” attribution and every other sign that this was a template install that was never finished. The site should represent Snow's Landscape & Nursery — not the template vendor's branding.
Spec Redesign Deliverables
- ✓All duplicate sections removed — one clean version of each homepage section
- ✓Hardscape nav link fixed — routes to a real hardscape page with photos and quote CTA
- ✓Template fingerprints removed — no “Built by Viv” attribution or unfinished artifacts
- ✓All internal navigation audited and corrected
- ✓Mobile-first layout — all three service lines clearly presented
- ✓Newburgh landscaping SEO — structured for all three service categories
The Opportunity
Snow's has a differentiated offering — lawn care, hardscape design, and a nursery — that most competitors can't match. The site should be communicating that breadth and depth. Instead, it's showing visitors tripled content from an unfinished template and routing hardscape inquiries to a mowing page.
“Award-Winning Landscape Design” deserves to be shown once — with actual awards, actual projects, actual proof. Not three times in a row, buried in a template that was never completed.
“Award-Winning Landscape Design” is showing three times on the same page. One version is plenty — and it should point somewhere.
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