Case Study · Pool & Spa · Evansville, IN
We Fixed Spa City USA's Website. Then We Ran It.
Spa City USA — Evansville, IN · spacityusa.com
Spa City USA has been a Master Spas certified dealer in Evansville since 1997 with a 4.4-star rating. Their service area section renders city names with a space between every single letter — “E v a n s v i l l e” — a CSS bug visible to every customer checking their coverage area. The contact form has two stacked reCAPTCHA widgets. Product images use filenames like “clarity-generic-6.” The reputation is real. The website is letting it down.
Live right now
The Evidence
Three active failures on spacityusa.com: a CSS bug renders city names letter-by-letter, a duplicate reCAPTCHA blocks the contact form, and product images use generic placeholder filenames.
Spa City USA is a family-owned Master Spas certified dealer that has served Evansville since 1997 — 27 years in business, 4.4-star rating, a genuinely respected local operation. But spacityusa.com has three active failures that work against the premium positioning a Master Spas dealer needs: broken service area text, a doubled-up CAPTCHA that blocks inquiries, and product images that visibly signal they're placeholders.
The Business
Spa City USA has been Evansville's go-to hot tub and spa dealer for nearly three decades. Master Spas certification is a meaningful credential — it signals to customers that the dealer has met the manufacturer's standards for product knowledge and service quality. A 4.4-star rating with consistent reviews reinforces that reputation.
None of the website's current failures reflect the business. They reflect a site that hasn't had a technical review in years, and three specific bugs that are actively working against the premium product Spa City sells.
What We Found
City Names Render With a Space Between Every Letter
A CSS bug is breaking the text rendering in the service area section so that “Evansville” displays as “E v a n s v i l l e” — every city name in the section is affected. Any customer checking whether Spa City serves their area encounters broken, unreadable text. It looks like a technical error that no one has noticed, because no one is actively monitoring the site.
The Contact Form Shows Two Stacked reCAPTCHA Widgets
A duplicate CAPTCHA element is rendering in the contact form — two identical “I'm not a robot” verification boxes, one right after the other. For a customer trying to submit an inquiry about a $5,000+ hot tub purchase, this is confusing and makes the form look broken. Some customers will abandon the form entirely rather than figure out which CAPTCHA to complete. Each abandoned inquiry is a lost sale.
Product Images Use Generic Filenames Like “clarity-generic-6”
These are placeholder images — the filenames themselves expose that actual product photography was never uploaded. Customers browsing the spa selection at spacityusa.com are seeing generic imagery rather than real photos from Spa City's own Evansville showroom. For a business competing on a premium product and in-person showroom experience, generic images undermine the entire sales pitch.
What We'd Build
A spec redesign for Spa City USA — properly rendered service area text, a clean single-CAPTCHA contact form, product imagery that reflects the actual showroom, and a layout worthy of a 27-year Master Spas certified dealer.
Service Area Text That Reads Like Text
Diagnose and fix the CSS bug causing character-level letter spacing. Every city name in the service area reads normally. Customers checking coverage see a professional, readable list rather than broken text.
Single-CAPTCHA Contact Form — No Duplicate
Remove the duplicate reCAPTCHA element. One clear, functional verification step. Customers who want to inquire about a spa purchase can complete the form without confusion.
Showroom Photography in the Product Gallery
Replace generic stock images with actual photos from Spa City's Evansville showroom. Product images that show the real inventory, the real space, and the real experience of visiting the dealership.
Spec Redesign Deliverables
- ✓CSS bug fixed — service area city names render as readable text
- ✓Contact form with single reCAPTCHA — no duplicate, no confusion
- ✓Product gallery with actual showroom imagery — not generic placeholders
- ✓Mobile-first layout — spa shoppers research on their phones before visiting
- ✓Evansville hot tub & spa SEO — Master Spas certification as a ranking signal
- ✓Ongoing maintenance — site monitoring so bugs get caught before customers do
The Opportunity
Spa City USA is selling a premium product — Master Spas hot tubs start in the thousands of dollars. Customers evaluating a purchase that size do significant research online before they visit a showroom. The website is their first and most important sales tool, and right now it's failing them at three separate touchpoints.
Fix the CSS bug, clean up the form, replace the placeholder images — and the site finally starts reflecting the 27-year, 4.4-star operation that it's supposed to represent. We've built the spec redesign to show exactly what that looks like.
Are technical bugs on your site costing you premium customers?
We audit local business websites and show you exactly what it's costing you.
Website management packages start at $597/month.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.