Case Study
St. Camillus Urgent Care & Family Practice
Henderson, KY
Their own domain now redirects to a completely different brand — “Kentucky Health and Wellness” — that lists zero Henderson locations. The clinic has ceased to exist on its own official website.
St. Camillus Urgent Care & Family Practice is a Henderson, Kentucky walk-in clinic serving the community with urgent care and ongoing family medicine. Patients who search for the practice by name — or click the link in a Google result — land on a site that has no record of a Henderson location and no way to find St. Camillus at all.
Visiting saintcamillusurgentcare.com redirects to kentuckyhealthandwellness.com — a different brand entirely. That site lists no Henderson, KY locations. A patient who Googles St. Camillus, clicks the official website link, and lands on a site that has never heard of them, has no reason to keep looking.
This isn't a broken page or an outdated design problem. The domain that patients, Google, and every directory listing point to has been redirected to a brand that doesn't acknowledge the Henderson clinic's existence. Every patient who uses the official website to find contact information, hours, or directions is starting from a dead end.
The Practice
St. Camillus Urgent Care & Family Practice serves Henderson, Kentucky — a city of roughly 28,000 on the Ohio River where urgent care options are limited and community healthcare relationships matter. The clinic offers both walk-in urgent care for immediate needs and ongoing family practice services for patients who want continuity of care.
For a clinic like this, the website is how new patients find the practice and how existing patients confirm hours and location. When that channel redirects away from the clinic entirely, it creates a patient acquisition gap that grows every day it goes unaddressed.
What We Found
The official domain, saintcamillusurgentcare.com, redirects automatically to kentuckyhealthandwellness.com — a site that lists Kentucky Health and Wellness locations but shows no Henderson, KY location, no reference to St. Camillus, and no way for a patient to find the clinic they were looking for.
The Clinic Does Not Exist on Its Own Website
A patient who types saintcamillusurgentcare.com — or clicks the official website link from Google, Yelp, Healthgrades, or any other directory — lands on a Kentucky Health and Wellness page. That site has no mention of St. Camillus, no Henderson location, and no path back to the original clinic.
From a patient's perspective, the practice has vanished from its own domain. The most likely outcome: they click away to a competitor that has a working website.
Google Lists the Site — The Site Returns Nothing
Search engines and directory listings still reference saintcamillusurgentcare.com as the official website. That means every click from Google, every directory referral, every word-of-mouth patient who searches the name lands on a page that doesn't know Henderson exists.
The clinic is effectively invisible online to anyone who uses the website as a discovery path — which is most new patients and many returning ones confirming hours or location before they visit.
Urgent Care Patients Don't Have Time to Investigate
Walk-in patients are searching while they're sick, injured, or in discomfort. They don't troubleshoot redirect chains — they move on to the next option. A redirected domain doesn't just lose the patient's trust; it loses the patient entirely.
What We'd Build
A dedicated, properly owned web presence for St. Camillus Urgent Care & Family Practice in Henderson — with clear location and hours information, a services list that covers both urgent care and family medicine, and a contact and directions section patients can actually use.
A Homepage That Exists Under the Right Domain
A dedicated Henderson landing page — on the clinic's own domain — with the practice name, Henderson location, hours, phone number, and walk-in CTA above the fold. A patient who clicks the website link should land on a page that tells them immediately they've found the right place.
Urgent Care and Family Practice — Both Represented
Two distinct service tracks with clear patient pathways: walk-in urgent care for immediate needs (infections, injuries, illness) and ongoing family practice for patients who want a regular provider. Both tracks need their own section with enough detail to convert the visitor who is deciding between clinics.
Contact, Directions, and Insurance — Findable in Under 5 Seconds
Henderson patients should never have to search to find the clinic's phone, address, and accepted insurance. All three visible on every page — in the header or fixed sidebar — because an urgent care patient who can't immediately confirm logistics will call elsewhere.
Spec Redesign Deliverables
- ✓Dedicated homepage under the St. Camillus domain — not redirecting elsewhere
- ✓Henderson, KY location, hours, and phone number above the fold
- ✓Walk-in urgent care services listed with conditions treated
- ✓Family practice track with appointment booking information
- ✓Insurance accepted — clearly listed
- ✓Google Maps embed with directions — zero friction for patients finding the building
The Opportunity
Henderson has limited urgent care competition, which makes this problem especially costly — a clinic in a less competitive market should be capturing every patient who searches for them. Instead, every patient who uses the official website hits a dead end and is sent to a site that doesn't acknowledge the clinic exists.
The fix requires reclaiming the domain, building a proper Henderson presence, and making sure the practice shows up the way it should when a patient is sick and searching. That's a recoverable situation — but only if someone builds the site that should have been there all along.
We've built the spec redesign. St. Camillus can see exactly what a proper urgent care and family practice website looks like — before committing to anything.
Want to see the spec redesign?
We built a full redesign for St. Camillus — with a proper Henderson homepage, walk-in urgent care and family practice services clearly laid out, and a domain that works for patients instead of redirecting them to a site that doesn't know they exist. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.