Case Study · Chiropractic · Owensboro, KY
We Fixed Stallings Chiropractic Center's Website. Then We Ran It.
Stallings Chiropractic Center — Owensboro, KY · stallingschiropracticky.com
Stallings Chiropractic's Owensboro site displays its own address with raw backslash escape characters, has a “Text Us” button that sends patients to an email address over SMS protocol (and fails silently), and shows a “Rate Us:” label twice with no way to actually rate anything.
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The Evidence
Three separate failures on stallingschiropracticky.com: the practice address renders with a literal backslash, the 'Text Us' button is wired to an email address instead of a phone number, and 'Rate Us:' appears twice with no rating widget.
Stallings Chiropractic Center is an Owensboro practice with a loyal patient base — but its website is silently failing every new patient who tries to reach them. A broken contact button, a corrupted address, and an incomplete review widget are each costing the practice inquiries it never sees.
The Business
Stallings Chiropractic Center serves the Owensboro, KY community with spinal care and wellness services. Their website is a primary discovery point for new patients — it's where patients research the practice and decide whether to reach out. Right now, every digital touchpoint on that path is broken.
None of these failures generate error alerts. The practice doesn't know how many patients hit the broken button and moved on.
What We Found
The Practice Address Renders with Broken Escape Characters
The address on the live site displays as 820 Chuck Gray Ct\\Owensboro — with a literal double-backslash in the middle. This is raw escaped text that was never properly formatted. It looks like corrupted data to every patient who reads it, and it signals that nobody is watching this site.
The “Text Us” Button Is Completely Broken
The button uses an sms: protocol link — but instead of pointing to a phone number, it's wired to an email address. Tapping it on mobile fails silently: nothing happens. Patients trying to reach the practice via text hit a dead end with no explanation. The practice never receives a notification. Both sides just move on.
“Rate Us:” Appears Twice — With Nothing
The label shows up two separate times on the page, both times with no actual rating widget, no link to Google or Yelp, no stars. It reads like a half-installed plugin that was never completed — and it's asking patients to do something they literally cannot do on the site.
What We'd Fix
A clean spec redesign showing Stallings Chiropractic what their site could look like — properly formatted contact info, working click-to-text and click-to-call buttons, and a real review funnel that links to their Google listing.
Fix the Address — Clean Formatting
Remove the broken escape characters and display a clean, properly formatted address throughout the site. A patient should be able to tap it and get directions — not look at corrupted data and wonder if the practice is still open.
Fix “Text Us” — Real SMS, Not a Misdirected Email
Wire the SMS button to an actual phone number. Patients who tap “Text Us” should open a text conversation, not an email compose window. Every inquiry that arrives via text is one the practice was silently losing before.
Real Review Funnel — Linked to Google
Replace the broken “Rate Us:” labels with a working review request that links directly to the practice's Google Business profile. Happy patients who want to leave a review should be able to — in two taps.
Spec Redesign Deliverables
- ✓Address corrected — clean formatting, no escape characters
- ✓“Text Us” wired to a real SMS number — every text inquiry captured
- ✓Review funnel linked directly to Google Business profile
- ✓Duplicate “Rate Us:” labels removed — replaced with working CTA
- ✓Mobile-first layout — most patients research from their phones
- ✓Owensboro chiropractic SEO — built to surface for local searches
The Opportunity
Stallings Chiropractic is almost certainly losing new patients right now — not because the care is poor, but because the mechanisms that connect interested patients to the practice are all broken. Patients who try to text leave. Patients who see the corrupted address hesitate. The practice never finds out.
These are bounded, solvable problems. Every day they stay broken is another new patient the practice never knew it lost.
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