Case Study
Tayanne Photo
Henderson, KY
Live “Yolo ipsum” lorem ipsum text on 4 pricing blocks + /contact page 404s. A photographer trying to sell $1,000+ wedding packages has filler copy where her prices should be — and the contact page doesn't exist.
Tayanne Photo (Taylor Anne Hunter) is a wedding and portrait photographer serving Western Kentucky. Her portfolio is strong — the work is there. But every single service pricing block on the site still contains the same live lorem ipsum placeholder text, copy-pasted identically across Wedding, Editorial, Portrait, and Product sections. And the contact page, the one URL a bride would click when she's ready to inquire, returns a 404 error.
“Yolo ipsum dolor sit amet, consectetur adipiscing elit. Ut ac suscipit leo. Carpe diem vulputate est nec commodo rutrum... Poppin' btate est ottles on the ice, tristique suscipit mauris elementum tempus.” — live on 4 pricing sections. The /contact page returns a 404.
This isn't standard placeholder copy. It's Yolo ipsum — a novelty lorem ipsum generator that produces intentionally ridiculous filler text. “Poppin' bottles on the ice.” It reads as a joke. It is the exact copy a bride sees when she tries to find out what Taylor charges for wedding coverage.
The Photographer
Tayanne Photo is a wedding and creative portrait photographer based in the Henderson, Kentucky area. Wedding photography requires a specific kind of trust — couples are booking months in advance, often spending $1,000 to $3,000 or more, and handing off documentation of their most important day to a single person.
That trust is built through the website. The portfolio is there to show the work. The pricing section is there to set expectations. The contact page is there to capture the inquiry. Two of those three are broken — one embarrassingly, one completely.
What We Found
A site that gets brides to the pricing section — then loses them to novelty placeholder text and a dead contact page.
Live Yolo Ipsum on Every Pricing Section
The pricing page at tayannephoto.com has four service sections — Wedding, Editorial, Portrait, and Product. Each section has a description block. Every single description block contains the same identically copied lorem ipsum text:
“Yolo ipsum dolor sit amet, consectetur adipiscing elit. Ut ac suscipit leo. Carpe diem vulputate est nec commodo rutrum. Pellentesque mattis convallis ndictum neque rutrum. Curabitur mattis odio at erat viverra lobortis. Poppin' btate est ottles on the ice, tristique suscipit mauris elementum tempus.”
This is not subtle. “Poppin' bottles on the ice” is not a real description of wedding photography services. Any bride who reaches the pricing section — the section specifically designed to convert interest into bookings — sees this text and immediately knows the site was never finished.
The Contact Page Returns a 404
The contact page at tayannephoto.com/contact returns a “File Not Found” error. The page simply does not exist. A bride who has seen the portfolio, considered the (filler-text) pricing, and decided she wants to reach out hits a dead wall at the exact moment she's ready to convert.
The main page has a contact form section — but any bride who navigates to /contact from a nav link or a saved bookmark gets a 404. That's an inquiry that never arrives.
The Portfolio Does Its Job — the Site Doesn't
The work is genuinely good. The photography itself could convert. But the site hands brides a novelty placeholder text experience on pricing and a dead page on contact — two of the three most important pages on a photographer's website. The portfolio earns attention the site can't keep.
What We'd Build
A complete photographer site where the pricing section describes actual services and the contact page works — the minimum standard for converting interest into bookings.
Pricing That Describes Real Services
Actual package descriptions for Wedding, Portrait, Editorial, and Product work — what's included, the experience, what makes Taylor's approach worth the investment. Copy that sells, not filler text that repels.
A Contact Page That Exists
A functioning inquiry form at a URL that resolves. Wedding date, contact information, vision for the day — everything a photographer needs to qualify and follow up on a booking inquiry.
Portfolio-Forward Layout That Earns the Inquiry
A gallery-first homepage that leads with the strongest work, guides brides through services and investment, and closes with a clear path to reach out. The site should convert at the same rate the portfolio earns attention.
Spec Redesign Deliverables
- ✓Homepage with portfolio gallery — best wedding work front and center
- ✓Pricing page with real package descriptions — no filler text
- ✓Working contact page at a URL that resolves
- ✓About section — the photographer's story and style
- ✓Mobile-first design — functional on every device brides use to browse
The Opportunity
Tayanne Photo has the portfolio to compete for bookings across Henderson and Western Kentucky. The site is actively losing the conversions the portfolio should be earning. “Yolo ipsum” and a broken contact page are not problems that require a major strategic overhaul — they're problems that require a finished website.
A bride who finds the portfolio, likes the work, and sees real pricing copy and a working contact form is significantly more likely to book. Right now, that bride sees placeholder party copy and a dead page.
We've built the spec redesign. Tayanne Photo can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Tayanne Photo — real pricing copy across every service, a working contact page, and a gallery layout that converts the portfolio's first impression into actual inquiries. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.