Pitchcraft Agency — We Fix Bad Websites.

The first thing a new patient sees on timelessaestheticslex.com — after the logo — is a prominently styled badge in the hero section reading “2019 Best of Lexington — Beauty & Wellness — #1 Med Spa.” That award was earned seven years ago. Meanwhile, this practice has 241 current Google reviews at 4.8 stars that are doing nothing above the fold. The site is leading with its oldest credential while the most compelling proof it has — what patients say today — sits buried below the scroll.

The Practice

Timeless Aesthetics has been serving Lexington since 2013. Thirteen years, a comprehensive treatment menu, and a patient base that leaves 4.8-star reviews at a rate that reflects consistent clinical outcomes. Services include Botox, Juvéderm, Sculptra, Kybella, laser resurfacing, chemical peels, and PRP treatments. The kind of full-service aesthetic practice that earns referrals because the results speak for themselves.

The problem isn't the practice. The problem is the website still looks like it was last meaningfully updated in 2019 — because it was. The award badge has been in the hero ever since the award was given, and nothing has replaced it with the more current and more powerful social proof the practice has accumulated since.

What We Found

An outdated award doing the credibility work while 241 live reviews sit unused above the fold.

The 2019 Badge in the 2026 Hero

The homepage hero badge reads:

2019 Best of Lexington
Beauty & Wellness — #1 Med Spa

Styled to look current. Full color treatment, prominent positioning, no explicit year callout in the badge design itself — only the small print reveals it's from 2019. A patient researching med spas in Lexington reads this as “the best right now.” It means “the best before COVID.” The gap between implication and reality is the definition of a trust problem.

241 Reviews at 4.8 Stars — Nowhere to Be Found Above the Fold

The practice's most powerful current trust signal — 241 live patient reviews at 4.8 stars — doesn't appear above the scroll on desktop or mobile. A potential patient comparing options on their phone sees a 7-year-old award and then scrolls away, never reaching the testimonials that would close the decision. The strongest asset is positioned where the weakest patients look least often.

A Site That Hasn't Been Touched in Years

The 2019 badge is the most visible symptom, but the broader issue is a site that hasn't been updated to reflect what the practice has become. Thirteen years in Lexington, a full service menu, and hundreds of satisfied patients — none of that story is being told in a way that matches how aesthetic patients research and decide in 2026.

What We'd Build

A site where the first thing a new patient sees is what 241 patients already think — not what a committee thought in 2019.

241 Reviews Above the Fold

Live Google reviews feed in the hero section — not in the footer, not below the scroll, right where a new patient lands. 4.8 stars from 241 people is the most compelling thing the practice can say about itself. The redesign says it immediately.

13 Years of Lexington Expertise as the Hero Story

A hero headline built around what Timeless Aesthetics actually is today: a 13-year Lexington practice with a 4.8-star record and a full menu of medical-grade treatments. That's more compelling than any single-year award, and it's true right now.

Treatment Pages That Sell the Service

Individual pages for Botox, Juvéderm, Sculptra, and PRP — each with before/after context, a summary of what to expect, and a direct consultation booking CTA. Patients who arrive from a search for a specific treatment should land on a page that answers every question and makes scheduling easy.

Spec Redesign Deliverables

✓241 Google reviews / 4.8 stars displayed above the fold as the primary trust signal
✓Hero headline reframed around current credentials — 13 years, current results, live rating
✓2019 award badge removed from primary hero position (or dated and repositioned appropriately)
✓Individual service pages for all major treatments with direct booking CTAs
✓Mobile-first layout with consultation request form visible without scrolling

The Opportunity

Timeless Aesthetics has 241 patients who cared enough about their results to leave a review — and 4.8 of every 5 stars go to the practice. That is a current endorsement from real people, and it's more persuasive than any award committee decision from any year.

The site is sitting on the most powerful argument available to a Lexington med spa and using a 2019 award instead. Every patient who visits the site before a competitor's and doesn't book is a patient who never saw the 241 reviews.

A redesign that leads with what the practice is today — not what it was seven years ago — is how 241 five-star patients start generating consultations, not just memories.

Timeless Aesthetics

The Evidence