Pitchcraft Agency — We Fix Bad Websites.

Together Yoga & Movement is a Louisville yoga studio built around community, inclusion, and bringing people together through movement. Their brand promise is in the name. But a visitor arriving to the site encounters truncated navigation text, generic corporate filler copy in the mission section, two different booking systems competing on the same page, and broken images throughout — on a site that claims accessibility and community as core values.

The Business

Together Yoga & Movement positions itself as an inclusive, community-focused studio where yoga is accessible to everyone. That positioning is meaningful — it appeals to a wide range of Louisville students who may feel intimidated by more performance-oriented studios.

The website contradicts that positioning at every turn. Truncated navigation labels look like a site that was rushed out. Generic corporate filler copy reads like it was never written for a yoga studio at all. Two booking systems competing on the same page create confusion. And broken images with no alt text are an accessibility failure for a studio that markets itself on inclusion.

The Smoking Gun

Four problems — each one a direct contradiction of the “Together” brand promise.

Navigation Text Truncated Mid-Word — “Begin Together c” and “Flow Gently Together c”

The navigation bar — the first thing every visitor reads — shows truncated link text. “Begin Together c” and “Flow Gently Together c” are both cut off mid-word: the word “classes” is cropped out of each label. Navigation is the map of the site. When the map is broken and unreadable, visitors can't find where they're going — and the site immediately signals that it's unmanaged.

“Begin Together c” | “Flow Gently Together c”
— Live navigation bar at Together Yoga & Movement, visible to every visitor

“Our Approach” Section Contains Generic Corporate Filler Copy

The “Our Approach” section — which should articulate the studio's teaching philosophy and values — contains the line: “Pay attention to industry trends and improve your competitiveness and adaptability.” This is generic business template filler copy. It has nothing to do with yoga, community, or the studio's mission. It reads as AI-generated or template content that was never replaced with real copy — on the page that should most clearly communicate what Together Yoga is about.

“Pay attention to industry trends and improve your competitiveness and adaptability.”
— Live “Our Approach” section at Together Yoga & Movement

Two Competing Booking Systems — OfferingTree and Internal Links on the Same Site

Some class links route to external OfferingTree schedule pages while others use internal links — two different booking systems operating simultaneously on the same site. A visitor trying to sign up for a class has no clear sense of where to go or which path leads to an actual booking. Confusion at the conversion point is where enrollments are lost.

Broken Images With No Alt Text — Accessibility Failure on an Inclusion-Focused Studio

Multiple images throughout the site are broken or missing, and the existing images have no alt text. For a studio that explicitly markets itself on inclusion and accessibility, this is a direct contradiction — the site is inaccessible to screen reader users, and broken images signal a site that isn't being maintained.

What We'd Build Instead

An inclusive Louisville yoga studio site that lives up to the “Together” brand — clear navigation, one unified booking flow, real community-focused copy, and an accessible layout that actually reflects their mission.

Clear, Full Navigation That Tells Visitors Where They're Going

Navigation labels that display completely — “Begin Together Classes,” “Flow Gently Classes” — with no truncation, no clipping, and a layout that works on every screen size.

Mission Copy That Actually Reflects Together Yoga's Values

Replace the generic business filler with copy that reflects the studio's actual approach — what “together” means in practice, who the studio serves, and why Louisville students choose this community over other options.

One Unified Booking Flow

A single, clear path from “I want to take a class” to “I'm enrolled.” Whether that's fully integrated or a clean handoff to OfferingTree, every class link should point to the same place with the same experience.

Accessible by Design — Alt Text, Working Images, Screen-Reader Support

A site that lives up to the inclusion promise: real images with descriptive alt text, a layout that works with assistive technology, and no broken elements that block any visitor from accessing the content.

Spec Redesign Deliverables

✓Full navigation labels — no truncation, works on all screen sizes
✓Mission copy rewritten — real community-focused values replacing generic filler
✓Unified booking flow — one system, one path, no competing portals
✓All images loading correctly with descriptive alt text throughout
✓Accessible layout — screen reader compatible, WCAG-informed design
✓Louisville local SEO — structured for “inclusive yoga Louisville” searches

The Opportunity

Together Yoga & Movement has a genuinely differentiated brand — community, inclusion, and accessible yoga for everyone. That positioning has real appeal in Louisville. But the website contradicts it at every point: broken navigation, corporate filler copy, competing booking systems, and accessibility failures on a site claiming to be inclusive.

The gap between the brand promise and the website execution is visible to every visitor. Closing that gap doesn't require a philosophical shift — it requires a site that's actually managed, updated, and maintained to reflect what the studio says it is.

We've built the spec redesign. Together Yoga can see exactly what a site that reflects their “Together” brand actually looks like — before committing to anything.

Together Yoga's Navigation Reads “Begin Together c” and “Flow Gently Together c” — The Word “Classes” Is Cut Off in the Very First Thing Visitors Read

The Evidence