Case Study · Towing & Recovery · Evansville, IN / Henderson, KY / Owensboro, KY
Tri-State Towing's Facebook Button Goes to a Porta-Potty Company — and Their Location Links Lead to a Page That Doesn't Exist.
Tri-State Towing & Recovery — Evansville, IN / Henderson, KY / Owensboro, KY · tri-statetowing.com
A 50-year-old towing operation spanning three cities — and their website routes social visitors to a porta-potty company, sends location-seekers to a broken blog URL, and shows five empty review cards where customer testimonials should be.
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The Evidence
The Facebook icon on tri-statetowing.com routes to 'cleangreenportapotties' — a completely unrelated business. Henderson and Evansville location links go to a broken /blog-nature-v2/ URL that doesn't exist.
Tri-State Towing & Recovery has operated across Evansville, Henderson, and Owensboro since 1975. Fifty years of service, three-city coverage, and a fleet with heavy-duty recovery capability — and their website is actively routing customers to a porta-potty company.
The Business
Tri-State Towing & Recovery has been operating since 1975 — 50 years of towing and recovery service spanning three markets: Evansville, Indiana; Henderson, Kentucky; and Owensboro, Kentucky. They handle light, medium, and heavy-duty towing, roadside assistance, and recovery. That's the kind of tenure that earns serious trust.
The problem is none of that trust is visible on tri-statetowing.com. Every technical failure stacks on top of the credibility they've earned — and chips away at it before anyone picks up the phone.
What We Found
Facebook Icon Routes to a Porta-Potty Company
The social media icon on the site links to cleangreenportapotties on Facebook — a completely separate business. Every visitor who clicks to check Tri-State's social presence ends up on another company's page. It's not just embarrassing — it's the kind of mistake that makes potential customers wonder what else isn't working.
Location Links Return a 404
The Henderson, KY and Evansville, IN location links both route to /blog-nature-v2/ — a broken blog URL placeholder that doesn't exist. Anyone trying to find an address, get directions, or confirm service area hits a dead page.
Service Titles Show Raw Backslashes
Service categories render as HEAVY DUTY\ \ TOWING — escape characters from the template that were never cleaned up. Visible as literal text on the live site.
Five Named Reviewers, Zero Reviews
The testimonials section shows five cards — Tommy, Gary Long, J, Limam Abdawe, and CHICHO'S MOBILE KITCHEN — each with a name and no review text whatsoever. Empty placeholder cards that make the site look abandoned and the social proof look fabricated.
What We'd Fix
Correct Social Links and Working Location Pages
Fix the Facebook link to route to Tri-State's actual page. Build dedicated location pages for Henderson and Evansville with addresses, maps, and service areas — no more 404s when customers need directions.
Real Testimonials with Real Content
Replace the empty review cards with actual customer quotes. Fifty years of service means there are hundreds of satisfied customers — the site should prove it, not undermine it.
Clean Service Pages with Zero Broken Code
Properly formatted service titles — no escape characters, no raw template artifacts. Clear, scannable service pages for every offering across all three markets.
Multi-City SEO — Evansville, Henderson, Owensboro
Structured for towing searches across all three cities with proper local SEO — so customers searching “towing Henderson KY” or “towing Evansville” find Tri-State, not a competitor.
Spec Redesign Deliverables
- ✓Corrected social links — Facebook routes to Tri-State's actual page
- ✓Working location pages for Henderson, KY and Evansville, IN with maps and directions
- ✓Real testimonials — actual customer quotes with names and context
- ✓Clean service pages — no broken template code, no escape characters
- ✓Multi-city local SEO — Evansville, Henderson, and Owensboro towing searches
- ✓Mobile-optimized — fast load, clear CTAs, easy to call from a phone
The Opportunity
Fifty years of operating a multi-city towing business is a genuine competitive moat. Most towing operations in these markets are much newer and cover a single location. Tri-State has the tenure, the coverage, and presumably the equipment to back it up.
A website that works as hard as they do would reflect 50 years of service, show real reviews, link to the right social page, and give customers an address that actually loads. Right now it's doing the opposite.
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