Pitchcraft Agency — We Fix Bad Websites.

Wells Orthodontics operates two locations in the Evansville area and serves hundreds of patients annually. Their official practice contact email — the one on the website, the one patients are told to use — is a personal Gmail account: wellsortho@gmail.com. No professional domain. No practice email. A free consumer email account.

The Practice

Wells Orthodontics is a multi-location orthodontics practice in Evansville, Indiana. Orthodontics involves long treatment relationships — patients are often in care for 12 to 24 months, exchanging health information, insurance details, and payment arrangements via email throughout the process. These are healthcare communications.

A Gmail address for a healthcare practice isn't just a branding issue. It's a credibility signal that undercuts every other investment the practice makes in attracting patients.

The Problem

Here's what a prospective patient sees when they look up the Wells Orthodontics contact information:

A Personal Gmail Address as the Official Practice Email

The contact email listed on the Wells Orthodontics website is:

wellsortho@gmail.com

Gmail is free. It takes four minutes to create. Any teenager can set one up. Using a personal Gmail account as the public-facing email for a two-location orthodontics practice immediately communicates: this business doesn't have its digital infrastructure together. For a healthcare practice asking patients to trust them with orthodontic care for their children, that signal matters.

Healthcare Privacy Concerns

Patients communicating with a healthcare provider via a free Gmail account have no visibility into how that inbox is managed, who has access, or how long messages are retained. A professional domain email tied to a managed inbox is the expected baseline for any healthcare practice. The absence of it is a credibility gap that informed patients will notice.

The First Impression Problem

Orthodontics decisions are often researched heavily online before a family ever calls. A parent comparing two practices — one with a domain email, one with Gmail — will default to the one that looks more professional. The email address alone can be the deciding factor before they've even read a single page of copy.

What We'd Build

Pitchcraft built a spec redesign that pairs a professional digital presence with the operational infrastructure a two-location healthcare practice actually needs.

Professional Domain Email Setup

A proper practice email — info@wellsorthodontics.com or similar — configured with a professional email host. Every touchpoint on the site, every business card, every email confirmation reflects a real practice, not a Gmail inbox.

Consultation Request System

A proper consultation request form with confirmed delivery to the practice inbox, automatic patient confirmation, and location routing so inquiries reach the right office. New patient leads don't get lost in a generic Gmail account.

Location Pages That Convert

Dedicated pages for each location with hours, address, phone number, and a map embed — built to rank in local search for the specific neighborhoods each office serves. Patients find the right location and book a consult, without confusion or dead ends.

A Design That Signals Multi-Location Professional Practice

A clean, modern site that matches the caliber of a two-location orthodontics practice — doctor credentials front and center, treatment options clearly explained, and a visual design that conveys clinical competence from the first second a prospective patient lands on the homepage.

Spec Redesign Deliverables

✓Professional domain email configured — no more Gmail as the practice contact
✓Consultation request form with confirmed delivery and auto-response to patients
✓Dedicated location pages for each office with hours, address, and map
✓Treatment pages for braces, Invisalign, and clear aligners with CTAs
✓Modern design that communicates multi-location professional practice

The Opportunity

Orthodontics practices compete heavily on trust. Families are choosing someone to manage a year or more of their child's care. Every signal on the website — the email address, the design, the content — either builds that trust or erodes it.

A Gmail address for a two-location healthcare practice is not a small oversight. It's the most visible part of the practice's public contact information, and it signals amateur-hour at the exact moment a family is deciding who to trust with their kids' teeth.

The fix is straightforward. The upside is every patient comparison that currently goes to the other practice starts going to Wells instead.

Wells Orthodontics

The Evidence

East Evansville Office