Case Study
Wheatcroft & Associates CPAs
Evansville, IN
A 23-Year Evansville CPA Firm — with a Perpetually Spinning 2020 Stimulus Tracker on Every Page of Their Website.
The homepage sidebar of wheatcroftcpa.com — visible on every page of the site — contains a widget block titled:
“Economic Impact Payment (Stimulus) Tracker — Check Your Payment Status”
The widget contains an embedded iframe pointing to a now-defunct IRS portal tool. The IRS issued three rounds of Economic Impact Payments in 2020–2021. The tracking portal was shut down in 2022. The widget now renders as a gray box with a spinning loading indicator that never resolves — perpetually loading, on every single page, visible to every single visitor, in 2026.
The Firm
Wheatcroft & Associates CPAs has been serving Evansville-area individuals and small businesses since 2003. Tax preparation, accounting, bookkeeping, IRS representation, and payroll services — 23 years of Southwest Indiana accounting work.
During 2020 and 2021, adding a Stimulus Tracker widget to the firm's website was a genuine service to clients — a fast answer to the question every client was asking. That was appropriate and helpful. The problem is that the tracker was never removed. And the IRS portal it points to has been offline for four years. So what was once a useful service now renders as broken infrastructure, looping indefinitely on a problem that was resolved in 2021.
What We Found
A broken government portal widget, sitewide, communicating exactly the opposite of what a CPA firm needs to communicate.
The IRS Stimulus Portal Has Been Offline Since 2022
The IRS closed its “Get My Payment” tool in 2022 after the final round of Economic Impact Payments was fully processed. There are no more stimulus checks to track. The tool the widget is pointing to simply doesn't exist. So the widget spins. Indefinitely. On every page.
A prospective client who notices the spinning gray box on the About page, the Services page, and the Contact page has a quiet question forming: when was the last time anyone here looked at this website?
A CPA Firm Sells Currency — and This Signals Staleness
The entire value proposition of hiring a CPA is that they know what's happening in tax law right now. A website that still has a 2020 government relief tool spinning in the sidebar communicates the opposite: this firm hasn't checked their own site since before the last two election cycles. If the website is this out of date, is the tax advice?
Same Legacy Template Platform
Wheatcroft & Associates uses the same legacy accounting industry website builder seen at firms across the Tri-State region. The platform made adding widget blocks easy in 2020 and makes noticing broken ones hard in 2026. The widget is a template default that was activated, was useful for 18 months, and was never cleaned up.
What We'd Build
A 23-year Evansville accounting firm website that leads with what the firm does in 2026 — not what the IRS was doing in 2020.
“23 Years of Evansville Tax Expertise” Hero
Two decades in the Evansville market is a trust signal that no startup CPA firm can match. A hero section that leads with that tenure — and the specific types of clients Wheatcroft serves — positions the firm correctly before a prospect compares anyone else.
A Sidebar With Current Resources
Current-year tax deadline reminders, IRS mileage rates, standard deduction figures, and links to resources that are actually live. A sidebar that shows this firm is paying attention to this year instead of loading indefinitely on the last one.
Service Pages for Evansville-Area Clients
Tax preparation, small business accounting, IRS representation, and payroll — each described for the Evansville client base: small business owners, families, and self-employed individuals in Southwest Indiana.
Spec Redesign Deliverables
- ✓Stimulus tracker widget removed — sidebar replaced with current-year resources and deadlines
- ✓“Serving Evansville Since 2003” hero — 23 years as the lead credibility signal
- ✓Service pages: tax prep, small business accounting, IRS representation, payroll
- ✓Current-year tax deadline and resource section — demonstrating active knowledge
- ✓Free consultation CTA with contact form — primary lead capture visible on every page
The Opportunity
Wheatcroft & Associates has 23 years of Evansville client relationships. That history is real, valuable, and worth communicating. The spinning stimulus tracker is the loudest thing on every page — and it says nothing about any of it.
An Evansville small business owner researching CPA firms in 2026 who finds a spinning gray box from 2020 has made a judgment before reading a single line of copy. A firm that has served clients through 23 years of tax law changes deserves a site that shows it.
Remove the widget. Build a site that reflects two decades of expertise. The work of getting the clients is already done — the website just needs to stop undermining it.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.