Case Study
Wilson Elder Care Law
Owensboro, KY
19 Years Protecting Owensboro Families — and the “Meet Our Team” Page Has a Broken Staff Photo and an Email Address That Bounces.
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The Evidence
The 'Our Team' page — the trust-critical page for an elder law firm — has two visible problems on the paralegal's entry: the headshot is a broken image icon (file path changed, src never updated), and the listed email address (lthompson@wilsoneldercare.com) returns a 550 Non-Delivery Report.
The “Our Team” page at wilsoneldercarelaw.com introduces two attorneys and one paralegal. The third entry — the paralegal — has two visible problems:
Staff headshot: broken image icon — file path changed, src never updated.
Staff email:
lthompson@wilsoneldercare.com— bounces with “550 mailbox not found.”
For an elder law firm where trust is the entire product, the team page is the most important page on the site. A broken photo and a bouncing email address on that page tell a careful client exactly what they need to know: this firm isn't watching.
The Firm
Wilson Elder Care Law has been serving Owensboro and western Kentucky since 2007, specializing in Medicaid planning, nursing home asset protection, elder guardianship, special needs trusts, and wills and powers of attorney. With 44 Google reviews at 4.7 stars, the practice has earned a trusted position in a market where families make sensitive, high-stakes decisions about the people they love most.
Elder law clients are conducting due diligence under stress. A family researching Medicaid planning for an aging parent — often on a compressed timeline — will look at every member of the team they're trusting with this decision. A broken photo and a non-functional email address undermine the trust the firm has spent 19 years building.
What We Found
A broken image path that was never corrected, a staff member's email address that bounces, and a team page designed to build confidence that is quietly eroding it instead.
The Paralegal's Photo Is a Broken Image Icon
At some point after the site launched, the headshot image file was moved or renamed — a common consequence of a WordPress media library reorganization or a server migration. Thesrcattribute in the HTML still points to the original path. The browser finds nothing at that path and renders the default broken image icon.
Every visitor who opens the “Our Team” page — including every client who is already working with this team — sees a broken image for one of the three staff members. It looks unfinished. It looks unchecked.
The Staff Email Address Generates an NDR
The email address listed for the paralegal —lthompson@wilsoneldercare.com— returns a 550 Non-Delivery Report: “The email account that you tried to reach does not exist.” The paralegal either left the firm or the email was never correctly provisioned. Anyone who emails that address directly from the website listing receives a delivery failure. They don't know if their message was ever received.
The Team Page Is the Trust-Critical Page
In elder law more than almost any other practice area, clients are making a relational decision, not just a transaction. The team page exists to answer: “Are these people real? Are they professional? Can I trust them with my parent's situation?” Two visible errors on that page answer all three questions in the wrong direction.
What We'd Build
An Owensboro elder law website where the team page builds the confidence it was designed to build — with real photos, working contact information, and bios that communicate the care and expertise the firm actually brings to the work.
A Team Page That Closes Hesitant Clients
Working photos for every team member, verified email addresses, bios that explain what each person does and why clients should trust them, and a human tone that acknowledges this is a stressful situation for most families who call. A “Meet Our Team” page that does the job it was built to do.
“Owensboro Elder Law Since 2007”
19 years of Medicaid planning, nursing home asset protection, and special needs trusts in western Kentucky is a genuine differentiator. A hero section that leads with that tenure — and the specific crises this firm helps families navigate — positions Wilson Elder Care against newer practices that can't make the same claim.
Contact That Works for Families in Crisis
Every email address verified and deliverable. Every phone number correct. A clear intake form that captures the situation — “what do you need help with?” — and routes the inquiry to the right person on the team. Families don't call when they have time; they call when they have to. The site needs to work when it matters.
Spec Redesign Deliverables
- ✓Working team photos for every staff member — no broken image icons, no missing headshots
- ✓Verified contact information — every email address tested, every phone number confirmed
- ✓“Owensboro Elder Law Since 2007” hero — 19 years and 4.7 stars as the primary trust signal
- ✓Service pages for Medicaid planning, nursing home asset protection, special needs trusts, and guardianship
- ✓Crisis-ready contact path — intake form, phone, and response time promise for families who need help now
The Opportunity
Wilson Elder Care Law has 19 years of Owensboro elder law practice and 44 reviews at 4.7 stars. The firm's reputation was built through careful, compassionate work with families in difficult situations. The website is not reflecting that care.
A broken photo and a bouncing email address are small problems in isolation. In context — on the team page of an elder law firm where trust is the primary purchase criterion — they are the first thing a careful client notices and the last thing the firm wants them to see.
A firm that has spent nearly two decades earning the trust of western Kentucky families deserves a website that keeps it.
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