Pitchcraft Agency — We Fix Bad Websites.

Wolfe & Travis Electric at wolfeandtraviselectric.com is a second-generation family electrical contracting company in Nashville, Tennessee, founded in 1967 and now with a third generation joining the business. 59 years in Nashville. A family legacy spanning three generations. An established reputation as a “solid and dependable electrical contractor.” Their homepage features a stats section designed to highlight those numbers — and every number field has been left as a template placeholder. Every visitor sees: “### Years Working in the Nashville Area.”

The Business

Wolfe & Travis Electric Co was founded in 1967 by Donald Ray Wolfe Sr., who passed away in 2021. The business has since been carried by the second generation, with the third generation now stepping in. The company is based at 2001 Gladstone Avenue in Nashville, Tennessee and serves clients across the Middle Tennessee region with commercial electrical contracting work.

This is a company with a genuine multi-generational story and 59 years of Nashville market presence. The website has a section specifically designed to showcase those numbers. That section is still displaying the template's placeholder values — “###” — where the real numbers should be.

What We Found

A stats showcase section designed to build trust — with the numbers stripped out.

Three Proof Stats — All Showing “###” Instead of Real Numbers

The homepage includes a dedicated stats section — the kind that showcases years in business, combined team experience, and project count. It's a standard trust-building section designed to give visitors concrete evidence of the company's scale. At Wolfe & Travis, the section loaded with placeholder values that were never replaced:

### Years Working in the Nashville Area
### Years of Combined Experience
### Projects Completed
— Stats section, live at wolfeandtraviselectric.com, visible to every visitor

The irony: the actual numbers are impressive. Wolfe & Travis has been in Nashville for 59 years. The combined team experience would be a compelling credential. Project count from six decades of work would signal genuine scale. Instead, the section that was designed to build confidence actively undermines it — every visitor sees three rows of “###” where proof should be.

The Founder's Memorial Sits Unedited in the Footer

The website has a footer link to a memorial page for founder Donald Ray Wolfe Sr., who passed away in 2021. That is a meaningful gesture — but it currently sits as a WordPress-era footer link that doesn't integrate with the rest of the site's design. A three-generation family business has a compelling human story. The tribute to the founder should be a deliberate, designed element — not a footer link that looks like it was added in five minutes.

What We'd Fix

A Nashville electrical contractor site where the numbers actually show up — and the three-generation story gets the treatment it deserves.

Fill In the Numbers — Or Remove the Section

59 years in Nashville. A team with decades of combined experience. Projects completed across Middle Tennessee. Those numbers exist — they should be on the page. If the exact project count isn't tracked, use an approximation: “500+ Projects Completed.” Anything is better than “###.”

Build the Three-Generation Story Properly

Founded 1967 by Donald Ray Wolfe Sr. Now in the hands of the second generation, with the third stepping in. That's a Nashville institution — and it's a story that speaks directly to commercial clients who want a contractor they can count on for the long term. A proper About section with photos of the team, the founder, and the legacy they're building.

Project Portfolio — Show Nashville What They've Built

Six decades of work across Nashville and Middle Tennessee means a library of completed projects. A gallery organized by project type — commercial new construction, retrofits, tenant improvements, industrial — that demonstrates the company's breadth to prospective clients evaluating contractors for their own projects.

Careers Page That Matches the Company's Scale

The site currently has a careers section with a downloadable PDF application. That's functional but not compelling. A properly designed careers section — with details about what it's like to work for a family-owned Nashville institution — would attract better candidates than a PDF link.

Spec Redesign Deliverables

✓Stats section populated — “###” replaced with real numbers (59 years, projects, experience)
✓Three-generation family story built as a designed About section with photos
✓Project portfolio organized by type — commercial, industrial, tenant improvements
✓Founder memorial integrated into brand story — not a footer link
✓Careers section with job details and why Wolfe & Travis is a destination employer
✓Nashville commercial electrician SEO — structured for contractor and commercial project searches

The Opportunity

Nashville's construction and commercial development market is one of the most active in the Southeast. A 59-year-old family electrical contractor with multi-generation continuity is positioned to compete at the highest level of that market — if they can present themselves effectively.

A stats section showing “### Years” tells the market that no one is maintaining this site. A commercial developer evaluating electrical contractors for a $10M project needs confidence before they put a contractor on the shortlist. Three placeholder rows where the proof should be don't inspire confidence.

We've built the spec redesign. Wolfe & Travis can see what a properly executed Nashville commercial electrician site looks like — real numbers, real story, real proof of work — before committing to anything.

Wolfe & Travis Electric's Stats Section Has No Numbers — Just “### Years” Placeholders

The Evidence