Case Study · Funeral Home · Nashville, TN
The First Thing Grieving Families See on Your Homepage Is Five Broken Images.
Woodbine Funeral Home — Nashville, TN (Nolensville Rd., Hickory Chapel, Waller Chapel) · woodbinefuneralhome.com
The hero carousel — the very first thing every visitor sees on the homepage — rotates through five consecutive blank.gif placeholder images. No chapel photos. No staff. No imagery of any kind. Just empty grey boxes on loop.
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The Evidence
The hero carousel on woodbinefuneralhome.com displays five consecutive blank.gif placeholders — the first thing every Nashville family sees when they visit the site.
Woodbine Funeral Home operates three chapels across Nashville — Nolensville Rd., Hickory, and Waller. Three locations, decades of service, and a homepage that greets every visitor with five broken image placeholders where the chapel photography should be.
The Business
Woodbine Funeral Home at woodbinefuneralhome.com serves Nashville families at three chapel locations. The site should communicate what three established chapels represent: presence, care, and community. Instead, the first thing every visitor sees is a carousel of empty grey boxes cycling through slides with no images at all.
For a funeral home, visual presence isn't a nice-to-have — it's the first trust signal families rely on when deciding where to turn. A homepage hero with five broken placeholders communicates the opposite of everything Woodbine has built.
What We Found
Five Consecutive blank.gif Placeholders Open the Homepage
The hero carousel — the first, most prominent element on the homepage — rotates through five consecutive blank.gif image slots. No chapel photos. No staff images. No community photography. Just five empty grey boxes cycling on loop. This is what Nashville families see before they read a single word about Woodbine.
No Real Photography in the Hero
The hero carousel is typically the most emotionally compelling part of a funeral home website — the imagery that says “we're professional, we're present, we care.” For Woodbine, that section is completely absent. Three chapels across Nashville, and none of their physical spaces are represented on the front page.
An Established Multi-Chapel Operation Without a Visual Identity
Families considering Woodbine against other Nashville funeral homes are making a visual comparison — and Woodbine isn't showing up in it. A competitor with real chapel photography, staff headshots, and a sense of place wins that comparison before the phone ever rings.
What We'd Fix
A homepage that shows Nashville families who Woodbine is — before they ever pick up the phone.
Replace All blank.gif Placeholders with Real Photography
Source or shoot actual chapel, staff, and community images — three chapels worth of visual identity, properly optimized and placed. Every slide in the carousel should carry a real image and a clear message.
Rebuild the Hero Carousel with Purpose
A carousel that cycles through meaningful imagery and headline copy for each location — Nolensville Rd., Hickory, and Waller — with a clear call to action for families to reach out or learn more.
Full Site Audit for Additional Placeholder Assets
Any other blank.gif or unlinked image elements get found and replaced as part of the same pass. One comprehensive fix, not a whack-a-mole approach.
Spec Redesign Deliverables
- ✓Hero carousel rebuilt — real photography for all three Nashville chapels
- ✓All blank.gif placeholders replaced — full site audit and asset replacement
- ✓Three-chapel visual identity — Nolensville Rd., Hickory, and Waller each represented
- ✓Clear call-to-action in the hero — families know how to reach out from the first frame
- ✓Nashville funeral home SEO — structured for families searching locally
- ✓Mobile-first build — optimized images load fast on mobile
The Opportunity
Nashville families searching for a funeral home are doing visual comparisons on their phones. They're looking at homepage photos of chapels and asking: does this feel right for our family? Woodbine currently can't answer that question — because the homepage shows nothing.
Three chapels. Five broken images. Nashville families deserve to see who you are before they call. That's a fixable problem — and the fix is a one-screenshot close.
Three chapels. Five broken images. Nashville families deserve to see who you are.
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