Case Study · Childcare & Daycare · Louisville, KY
Young Kids Academy's Homepage Has a Section Advertising Their Web Designer's Company — Right on the Daycare's Own Homepage.
Young Kids Academy — Louisville, KY · youngkidsacademy.com
Parents visiting Young Kids Academy's homepage to research the daycare are shown a featured section reading: “If you are interested in website designing, please visit young website designs.” — a live, clickable advertisement for the web designer's own company. It appears on the splash page and the main homepage.
Live right now
The Evidence
A featured section on the daycare's own homepage advertises the web designer's company — 'young website designs' — with a live link. Parents researching the facility see an ad for a third-party web design business instead of information about the daycare.
Young Kids Academy is a Louisville daycare and early education center. Their website is the primary way parents evaluate whether to enroll their children. And on that website — on the homepage, the first page every prospective parent sees — the facility is advertising a completely different business: the web designer's company.
The Business
Young Kids Academy serves families in Louisville, KY with childcare and early education programs. The site runs on what appears to be an outdated custom WordPress theme, with an early-2010s visual design and no mobile optimization. Staff listings show only first names and vague titles — “Mrs. El — Director,” “Mrs. Star — Director,” “Ms. Nae — Operations Director” — with no photos or last names.
For families doing their due diligence before enrolling a child, this site provides almost no trust signals. The homepage advertisement for the web designer is the most visible problem — but it sits on top of a broader presentation that does not work for a childcare business competing for parent trust.
What We Found
A daycare homepage that spends its most prominent real estate advertising a web design company — and an overall presentation that undermines parent confidence.
Live Ad for a Web Design Company on the Daycare's Own Homepage
The homepage of youngkidsacademy.com contains a featured content section with the following text, exactly as it appears live:
“If you are interested in website designing, please visit young website designs.”
— Visible to every parent visiting youngkidsacademy.com
This section — a live, clickable link to the web designer's own company — appears on both the splash/gateway page at youngkidsacademy.com and the main homepage. The web designer published their own advertisement as a section of their client's daycare website. The daycare owner has either never seen it or never realized it shouldn't be there.
Outdated Design With No Mobile Optimization
The site appears to run on a custom WordPress theme tagged “youngkids” with a visual design that reads as early-2010s era — small fonts, non-responsive layouts, and a color scheme that hasn't been refreshed in over a decade. Parents researching childcare on their phones have a poor experience throughout.
Staff Listings Without Last Names or Photos
The staff page lists only first names and informal titles. No last names, no photos, no credentials, no certifications. Parents considering entrusting their child to this facility get no information about who will actually be caring for their child.
What We'd Fix
A clean, modern daycare website that advertises the daycare — not the web designer — and gives parents the trust signals they need to choose Young Kids Academy.
Remove Every Trace of Third-Party Advertising
The homepage should advertise one thing: Young Kids Academy. Every section, every call to action, every link goes to content about the daycare — not to the web designer's portfolio site.
Modern, Mobile-First Design
A fully responsive, contemporary design that works on the phones parents use to research childcare. Clear navigation, readable text, and a visual style that signals a professional, trustworthy facility.
Staff Profiles With Photos and Credentials
Named, photographed staff profiles with certifications and backgrounds — the trust signals parents need to feel confident handing their child to someone they've never met.
Louisville Childcare SEO
Structured for “daycare Louisville KY,” “preschool Louisville,” and neighborhood-level searches — so families in the area find Young Kids Academy when they search, rather than competitors with better-optimized sites.
Spec Redesign Deliverables
- ✓All third-party advertising removed — every link and CTA goes to the daycare
- ✓Modern mobile-first design — responsive, clean, and professional
- ✓Staff profiles with names, photos, and credentials
- ✓Program pages — ages served, daily schedules, curriculum overview
- ✓Louisville childcare SEO — visible for local family searches
- ✓Enrollment inquiry form — clear path from first visit to enrollment conversation
The Opportunity
Young Kids Academy is an active daycare serving Louisville families. The business exists, it operates, and it has presumably enrolled families successfully for years. The problem is not the daycare — it's the website, which is actively working against enrollment by advertising a competitor's business on the homepage and providing almost no trust signals to parents doing their research.
The bar here is not high: remove the web designer's advertisement, update the design to something modern, and give parents the basic information they need to make a decision. That alone would separate Young Kids Academy from how it currently appears online.
We've built the spec redesign. Young Kids Academy can see exactly what a properly built childcare site looks like — one that sells the daycare, not the web designer.
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