Case Study
Zieg Plastic Surgery
Evansville, IN
7 Homepage Service Cards Display the Literal Placeholder Text “Button” as Their Label. The Old Domain Is DNS-Dead. A Hibu Template — Still Unconfigured.
The homepage of doctorzieg.com displays a row of service cards — rhinoplasty, breast augmentation, body contouring, and more. Each card has a button at the bottom. Seven of those buttons display the same label:
Button
Not “Learn More.” Not “Book a Consultation.” Not “See Before/After Photos.” Just Button — the Hibu website builder's default placeholder text, never replaced during site setup. Seven service cards on a board-certified plastic surgeon's homepage, each ending with an unconfigured template artifact. And if a patient tries the old domain — ziegplasticsurgerycenter.com — they get a Cloudflare 1001 DNS resolution error. The domain is dead.
The Practice
Dr. Zieg is a board-certified plastic surgeon serving the Evansville, Indiana area and extending into the Henderson, Kentucky market across the river. The practice offers a full range of cosmetic and reconstructive surgical services — the procedures most commonly sought by patients in the Tri-State area.
A board-certified surgeon with a multi-state patient base deserves a website that reflects that. What the current site delivers instead is a Hibu template with seven unconfigured button placeholders on the homepage and a dead secondary domain that turns away anyone who finds the old name in a directory or referral.
What We Found
Template defaults that were never configured, visible on the most important page of the site — plus a DNS failure on the old domain.
7 Service Cards Labeled “Button”
The Hibu website builder uses “Button” as the default label for call-to-action elements. During site setup, these are supposed to be replaced with real labels. On doctorzieg.com, seven of the homepage service cards were never updated. The placeholder “Button” label is visible in the HTML source and renders on screen — not hidden, not a draft, just live.
A patient reading about rhinoplasty or breast augmentation who wants to take the next step clicks a button labeled “Button.” It is not a subtle error — it is the most visible interactive element on seven of the homepage service tiles. It reads as incomplete, because the site is incomplete.
Old Domain DNS-Dead — Cloudflare 1001 Error
The practice's former domain, ziegplasticsurgerycenter.com, is DNS-dead. Typing it into a browser returns a Cloudflare 1001 DNS resolution error — the domain cannot be resolved at all. Any directory listing, old referral, or bookmarked link pointing to the old domain leads to an error page.
Patients who knew the practice under its old name, who have it bookmarked, or who find it through an outdated directory listing all hit a dead end before they ever reach the practice. The old domain should at minimum redirect to the current site — instead it returns an error.
Hibu Template Infrastructure Visible in Source
The Hibu platform origin is visible in the site's footer through a budurl.com privacy policy link — a Hibu-owned URL-shortening service used in templates from their platform. A patient who investigates the site's footer finds links that go to Hibu's infrastructure rather than the practice's own privacy policy. Template provenance fully visible.
What We'd Build
A site where every button has a real label — and where the old domain redirects to the current one instead of returning an error.
Service Cards That Actually Work
Each procedure card with a real call to action: “View Before/After Photos,” “Learn About This Procedure,” “Request a Consultation.” Buttons that tell a patient what will happen when they click, and that actually link to content worth reading.
Old Domain Resolved — Redirect in Place
A 301 redirect from ziegplasticsurgerycenter.com to the current site — so that any patient following an old link, directory listing, or referral reaches the practice instead of an error page. No lost traffic from a domain the practice formerly used.
Board Certification — Not Buried in a Template Card
Dr. Zieg's board certification is the primary trust credential for any patient choosing a plastic surgeon. It should be visible on the homepage hero, in the physician bio, and on every procedure page — not displayed in the same undifferentiated card format as the unconfigured “Button” placeholders.
Spec Redesign Deliverables
- ✓All service cards with real CTA labels — no “Button” placeholders anywhere
- ✓Old domain redirect from
ziegplasticsurgerycenter.com— no lost traffic - ✓Board certification credential featured on homepage and physician bio
- ✓Procedure pages with before/after gallery for each treatment category
- ✓Practice-owned footer — no Hibu infrastructure links visible to patients
The Opportunity
The Evansville and Henderson cosmetic surgery market has real demand — and patients in both Indiana and Kentucky are looking for a board-certified surgeon they can trust. Dr. Zieg has the credentials. His current site presents them behind a Hibu template with seven unconfigured “Button” labels on the most prominent part of the homepage.
The template errors are fixable in an afternoon. The old domain redirect is a technical task that takes minutes. The real opportunity is building a site that actually sells Dr. Zieg's credentials and outcomes to the Evansville patient who is comparison-shopping right now.
We've built the spec redesign. Dr. Zieg can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Zieg Plastic Surgery — real button labels, a working old domain redirect, and a homepage that leads with board certification instead of Hibu placeholder text. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.